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Delivering Excellent Experiences – The Future of VisitIsleofMan.com

03 March 2016

The VisitIsleofMan.com website is at the core of a number of digital marketing tools used by the tourism team at the Department for Economic Development. It is fundamental to achieving consumer acquisition, conversion and retention, together with providing the tourism trade industry with the tools and information they need to help promote the Island.

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Writing a tourism strategy for the Isle of Man

20 November 2015

This year we’ve been working on a new strategy for tourism in the Isle of Man. As the most competitive sector, it has been a tough task to narrow down our aims and futureproof our strategy for the years to come. The end result is a comprehensive Destination Management Plan (DMP) which not only outlines a set of objectives but also drives innovation and change across the tourism industry.

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Marketing the Destination not its sectors

26 June 2015

Tourism, or the ‘visitor economy’ as it’s better known these days has, over the last few decades, been seen by some as the poor relation to its Finance Industry counterpart. Bringing in 1.2% in terms of Gross National Income in comparison to 34% Finance, (the largest income generator to Isle of Man Government) it’s no wonder the Visitor Economy has lacked the profile of newer industries such as e-Business and ICT.

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Rediscovering my Island

23 June 2015

The Isle of Man really is a great place to live and do business. It always amazes me that I’m never more than 10 minutes away from a beautiful glen, waves crashing on a beach or a view that even makes locals stop and take photographs. I am a true advocate for this Island because I make an effort to actively engage with my surroundings and not because of my job.

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Is travelling just about where you go, rather than what you do?

09 April 2015

Last month we hosted a Visitor Economy Networking Day at the Villa Marina in Douglas to catch up with the businesses in the tourism industry and report back on the current situation of the visitor economy in the Isle of Man. It was a really positive event, with some fantastic presentations from a range of independent, Government and local business speakers.

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So, you think tourism is dead?

26 February 2015

It’s around this time every year, as we head into the spring and summer seasons that I start to hear the dreaded phrase ‘tourism is dead.’ Hearing this disappoints me but doesn’t surprise me unfortunately!

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Small Island, big changes.

11 February 2015

There’s a saying locally that the ‘Manx don’t like change’. It’s actually quite an endearing phrase but not one I agree with!

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Marketing – it’s just common sense, right?

29 August 2014

I’m feeling depressed this week. I stumbled across a couple of articles and one blog that stated that marketing is actually mainly just common sense.

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A summer packed full of marketing and PR

12 June 2014

With the summer now in full-swing and visitors having flocked to our Island for the recent TT Races, it seemed like the perfect time to take stock and reflect on our current status in the media, and particularly our programme of media visits with key specialist publications, lifestyle titles, International, UK and regional press.

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"Isle of Man? What's that then?"

23 May 2014

I had occasion to speak to a journalist a couple of weeks ago. She’s from the Isle of Man but works as a successful freelancer in London. She was saying that most don’t even know where it is! My tongue in cheek comment about standards slipping in the teaching of geography or, “have they ever watched the national weather forecast on TV and wondered what that big blob in the middle of the Irish Sea is between Ireland and England?”, didn't go down too well.

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The best of both worlds

09 January 2014

Chatting to friends who came back to the island from London for Christmas, we got onto the subject of commuting. Two hours of their day, every Monday to Friday, is taken up by travelling to and from their offices in London – that’s 10 hours a week, 40 hours a month or 440 hours a year (taking four weeks’ holiday into account) – and two hours a day is considered quite reasonable in London terms.

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Global Media Coverage, PR & a Seal. Just an average week in the Isle of Man

02 December 2013

We've had a viral video on our hands this week! A beautiful baby seal was filmed playing underwater with a 15 year old guy on his first dive by Michelle Haywood of Discover Diving which is based in the Isle of Man.

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DED host CEO of International Festival for Business

08 November 2013

We recently hosted Max Steinberg CBE on the Island. Max is the Chairman for the International Festival for Business 2014 and CEO of Liverpool Vision the organisers of the festival, which takes place in Liverpool in June and July next year.

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