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Marketing the Destination not its sectors

26 June 2015

Tourism, or the ‘visitor economy’ as it’s better known these days has, over the last few decades, been seen by some as the poor relation to its Finance Industry counterpart. Bringing in 1.2% in terms of Gross National Income in comparison to 34% Finance, (the largest income generator to Isle of Man Government) it’s no wonder the Visitor Economy has lacked the profile of newer industries such as e-Business and ICT.

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Marketing – it’s just common sense, right?

29 August 2014

I’m feeling depressed this week. I stumbled across a couple of articles and one blog that stated that marketing is actually mainly just common sense.

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"Isle of Man? What's that then?"

23 May 2014

I had occasion to speak to a journalist a couple of weeks ago. She’s from the Isle of Man but works as a successful freelancer in London. She was saying that most don’t even know where it is! My tongue in cheek comment about standards slipping in the teaching of geography or, “have they ever watched the national weather forecast on TV and wondered what that big blob in the middle of the Irish Sea is between Ireland and England?”, didn't go down too well.

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The best of both worlds

09 January 2014

Chatting to friends who came back to the island from London for Christmas, we got onto the subject of commuting. Two hours of their day, every Monday to Friday, is taken up by travelling to and from their offices in London – that’s 10 hours a week, 40 hours a month or 440 hours a year (taking four weeks’ holiday into account) – and two hours a day is considered quite reasonable in London terms.

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